Check out this incredible photo taken by the talented Brodie Pierson – doesn’t it give you all the 😍😍😍??
In today’s world everything is very visual and it is important to remember that when you are working on your business.
People want to see WHO you are and feel a connection with you through the content you put out there.
As a brand it is important to stand out and show your audience who you are visually.
One way to show up is to use branding photos like this one…
Having professional photos will show your audience that you are just that…a professional.
They help display that you are an expert at what you do.
You’re probably thinking – all that from a photo? Heck YES all that from a photo…..Look, I am NOT overly comfortable or confident in front of the camera — I didn’t get into the world of online marketing and business coaching to do photoshoots. But I did start this business to show women that any dream you have — follow it. Even if it feels scary, uncomfortable and you have NO idea what you’re doing (cuz you’ll learn). And no…this is not my bedroom but I so want to re-design my walls to have wallpaper in all the places!
But yes….when you invest in having professional photos done, you are investing in yourself and your business and you will see the ROI.
Four Reasons branding photos will help your business:
- They create brand recognition – if you use photos that have the same feel or look to them, people will start to recognize that when they see those images they belong to your business (which is SO important with how much scrolling happens on social media – they may not notice a post you make but if they scroll and see your picture, they are much more likely to stop and read the post).
- Build Trust – when we see that a business has invested in professional photos it will immediately make us feel like we can trust them – if they invest in photos, they must be a real business and not just someone trying something out.
- Audience Building – as women, we love pretty things #amIright? We want to see more pretty things so if your business is showing up with beautiful images, it is more likely that people will want to follow along.
- SALES – when people find your business, if they see not so great images, they probably won’t trust that they should buy from you, if I’m being totally honest with you. Think about it this way, if you were buying a house and you looked at 2 listings, one with professional high quality images of the house and one with photos that were clearly taken with a phone – which do you think you would decide to go look at?
Once I shifted from old school selfies (like terrible lighting and all to professional photos, – I grew my audience, I established trust, and to be completely honest: I gained confidence.
There’s something about having a nice photo that makes you feel good about putting it onto your instagram feed, facebook and blogs, right?
With the help of amazing brand photographers over the years, I have created a brand I am fiercely proud of and now that I use professional photos for each and every launch, my launches are more successful than ever before xo
Not only will they help grow your biz, you honestly feel like such a rockstar when you have these incredible photos to use of yourself xo
If you are looking for someone to take them this is the guy behind the camera . Brodie Pierson is your guy, he makes you feel incredibly comfortable &. has such an eye for getting the photos that really match your brand, he’ll also tell you what to do, and what not to do during your shoots (which is SO helpful!). So…reach out to him, like do it yesterday xo.
My name is Megan Lockhart and I am the CEO of Hello Life Academy.
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