As creative entrepreneurs and business owners – we absolutely need to be somewhat ‘organized’. I will openly admit – this is not my fave thing to do which is why I’m forever thankful that when my business started bringing in a little extra money – I hired an assistant and a project manager.
I’m still active in doing all three of these steps with my team because I LOVE them. When it comes to your money maker (your biz!) you want to have your ducks in row, & know what’s working and what’s NOT working, right?
Today I’m sharing with you the 3 things I focus on every 12 weeks to re-evaluate & re-organize.
Top Focus: Audience Building
No matter what you do – building an audience (list building) has to happen, your audience are the people who buy from you now – or will buy from you when you’ve got an offer you love and they need! Every 12 weeks we will look at our ‘opt-ins’ and offers and see what people are enjoying and where we may have missed the mark.
If you need inspiration for specific ‘ideas’ on how to get your list going – check them out here!
You should know WHO you are serving before building a list though — think Target Market/ Avatar/ the Person who SEES your stuff, and wants to read your content/ use your book.
The best analogy I have for this is: I wouldn’t open a blow dry bar and offer weekly blow outs — but then create content for men who are bald 😬 You’ve gotta get clear on WHO your audience is, so when you put your offers out there — she wants to pay attention! xo
Second Focus: Product Clarity & Profit
The projects you’re putting out into the world from your free blogs to Instagram graphics have to have PURPOSE & be clear. So if you’re feeling ‘disorganized’ now is the time to sit down and think WHAT AM I putting out into the world to grow my PROFIT. In B-school they teach all about this and it’s pretty powerful.
You don’t want to keep things around forever if they keeeeep draiiininnnngggg your bank account (#sosad)
So remember, it is SO important to sit down every few months and LOOK at what you love doing, what helps feed your family, and what absolutely should go.
Think of your products, re-evaluate them, be honest – and when it comes to audience building do the same – if you aren’t seeing an increase in traffic after 12 weeks of doing something consistent – it should probably go.
Third focus: Network & Connections:
Just like the two above – every 12 weeks I do a quick how are my networks and communities serving others, and serving me. Basically an evaluation of how my time online is filling my cup and building my list.
If I’m in 100 different FB groups – spending 30 minutes a day in allllll those places — and don’t build ONE relationship – I’m out. I have a few really strong spaces that I love right now – one of them being our free mastermind, another being B-school. Most of my fave people come from the B-school community – from new entrepreneurs to people who have been in business 10+ years that community has always filled my cup in many ways.
Your community/ network of people SHOULD help hold you accountable to #1 and #2, checking in and asking how your business is doing, how they can support you — is part of business.
– Lots of good business vibes
My name is Megan Lockhart and I am the CEO of Hello Life Academy.
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